For decades, the prevailing narrative urged young women to “lean in,” to hustle, to shatter glass ceilings. But a new generation of young women is flipping the script on what it means to be empowered, and in doing so, they are making conservatism not just relevant but attractive. A 2024 American Family Survey found that 37 percent of young conservative women described themselves as “completely satisfied” with their lives, compared to just 12 percent of progressive women. This happiness gap has persisted since at least 2018, and studies show that conservative women report higher family stability and emotional well-being than their peers.
