Pop singer Zara Larsson lost a $3 million brand endorsement deal after making a casual joke about the killing of an unborn baby in an abortion.
The incident began when a fan posted a TikTok video stating she had attended one of Larsson’s concerts while unknowingly pregnant and was glad the baby heard Larsson perform before she later had an abortion.
Larsson replied in the comments: “I killed the performance and then you killed it after the performance purrrrrr.”
In a follow-up TikTok video defending her remark, Larsson said: “Sorry, that’s funny. Like, I don’t know what to say. That’s funny. Sorry if you don’t have humor.”
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She continued: “Why do you feel like abortion is only okay when it’s a very hard decision, when it’s something that women have to struggle with going through? When it’s emotionally or physically painful? Why does that make it morally superior than someone just wanting an abortion for whatever reason?”
Larsson added: “So if you are in this, like, ‘I’m pro choice, if the woman’s been raped.’ No, baby. If you are pro-choice, you have to be pro-choice always.”
She argued that joking abortion abortions killing babies helps remove the stigma: “I feel like joking about stuff like that, a ‘serious topic,’ it also makes it something that we can just talk about. It doesn’t have to be taboo. It doesn’t have to be this bad thing that women do.”
She concluded by calling abortion “healthcare.”
In a subsequent interview with The Guardian, the 28-year-old Grammy-nominated Swedish singer confirmed the financial consequence of her comments: “I lost $3M, which is the biggest brand deal I’d been offered in my life.”
She showed no remorse for her remarks defending abortion and belittling a baby’s death, reacting with: “OK, losers!”
Larsson further stated that brands unwilling to work with her because of her abortion stance were not suitable partners: “If you don’t agree with me thinking that women should have access to abortion, we’re just not meant to be partners.”
The casual joking about ending the life of an unborn child drew sharp criticism, including from some who support legal abortion, who called the remarks insensitive.
Pro-life advocates condemned the exchange as a troubling example of how the culture of abortion has led some to treat the destruction of innocent human life as lighthearted entertainment rather than a grave moral wrong.
