After weeks of negotiations, Stanton Healthcare is delighted to report that Lamar is posting 14 APR billboards on April 23-24 throughout the Treasure Valley area of Boise, Idaho. This marks a significant victory for women’s healthcare and the pro-life movement.
Lamar Advertising is the largest outdoor advertising company in the United States with over 363,000 displays nationwide.
In an email sent to Stanton in February, Lamar’s national legal department said, “…due to FDA guidelines our legal department says we cannot post this copy.”
This in spite of the fact that, APR is a scientifically supported, evidence-based medical protocol that uses progesterone which is the natural hormone that sustains pregnancy. When administered appropriately, APR has successfully helped more than 8,000 women globally carry their pregnancies to term after taking the abortion pill, with no documented harm to mother or child. The American Association of Pro-Life Obstetricians and Gynecologists publicly support the use of APR.
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Stanton Healthcare retained the American Center for Law and Justice (ACLJ) to represent them to determine how best to proceed forward in pursuing all available options, legal or otherwise, to ensure the billboards were displayed.
Jordan Sekulow, Executive Director of the American Center for Law and Justice, said in a letter to Lamar Executives:
“There is no federal statute, no FDA regulation, and no binding legal guidance that prohibits the advertisement of abortion pill reversal services by Stanton Healthcare. This case is about more than billboards. It is about whether corporate America gets to silence lawful, pro-life medical providers. And the ACLJ stands firmly with Stanton Healthcare to stop this viewpoint discrimination.”
Brandi Swindell, Founder/CEO of Stanton Healthcare, states:
“This is a significant victory for the women of the Treasure Valley, women across Idaho, and around the nation. We are grateful that Lamar Advertising chose to work toward a resolution that ensures women have access to critical information about their healthcare options.
“In speaking with our clients at Stanton Healthcare who have received abortion pill reversal care through our licensed medical professionals, we have witnessed firsthand the profound impact of this protocol. These women have shared with us, often through tears, just how life-changing this care has been. Their voices remind us that every woman has a right to know about abortion pill reversal, and every woman deserves access to a scientifically supported medical protocol.
“Women deserve to know that if they experience regret after taking the first abortion pill, there is help and there is hope. This moment affirms the importance of medical choice, compassionate care, and human dignity.
“This is about women and the lives of their children, and nothing could be more important or more worth fighting for. It is our great honor to achieve this victory, and we are deeply thankful for our legal team, including Matt Williams of Boise, Idaho, and the American Center for Law and Justice, whose team stood with us and advocated for Stanton Healthcare and the women we serve.
“We believe this outcome helps pave the way for life-affirming women’s medical centers across the country to publicly communicate clearly and confidently with the communities they serve. Stanton Healthcare is honored to be part of this conversation, and we look forward to continuing to expand access to abortion pill reversal care and support for women locally, nationally, and beyond.”
Rev. Patrick Mahoney, Chief Strategy Officer for Stanton Public Policy, comments:
“This is a powerful victory to ensure women receive accurate and science-based medical information regarding abortion pill reversal care. Since nearly 70% of all abortions are now through abortion pills, women need to be informed of safe medical options if they change their minds after taking the first pill and decide to move forward with their pregnancy.
“Stanton fought passionately to stop Lamar Advertising and the FDA from taking it upon themselves to censor critical medical information which should be made available to every woman, regarding abortion pill reversal care.
“Stanton plans on working with pregnancy centers across the country to launch a national billboard campaign on abortion pill reversal care.”
Stanton Healthcare is a life-affirming nonprofit women’s medical clinic with locations throughout the United States and internationally. Stanton holds third-party accreditation through the Accreditation Association for Ambulatory Health Care (AAAHC) and is committed to providing exceptional care that meets nationally recognized standards of excellence.
Stanton specializes in serving women facing unexpected pregnancies, offering professional medical services, practical and emotional support, wellness care, and a special outreach to refugees and marginalized communities. All of Stanton’s medical professionals are fully licensed and credentialed, and our Medical Director is a board-certified OB-GYN with 35 years of experience.
