Kentucky Attorney General Russell Coleman filed a civil lawsuit Thursday accusing a New York abortion pill seller of breaking state law by advertising mail-order abortion-inducing drugs to Kentuckians, including flying a banner over the Kentucky State Fair.
The suit against the company Mayday Health, filed in Logan Circuit Court, alleges the group’s advertisements and website facilitate, encourage and are integral to the illegal distribution of abortion pills into Kentucky by mail — a Class D felony under a 2022 state law that prohibits mailing or delivering abortion-inducing drugs.
Coleman also charges the ads violate the Kentucky Consumer Protection Act through unfair, false, misleading or deceptive practices.
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“These out-of-state activists are not only breaking Kentucky law, they seem to delight in rubbing our faces in it,” Coleman said. “The state fair is a beloved Kentucky tradition for families and children to celebrate our Commonwealth. We refuse to allow Mayday to taint our values and put our people at risk.”
Mayday Health flew a plane over the fair in Louisville on August 28 and 29 — displaying a banner that read “ABORTION PILLS BY MAIL. Mayday.Health.” The group’s executive director acknowledged targeting the fair because of its large crowds. Earlier, Mayday placed ads at Kentucky gas stations, including in Christian, Logan and Simpson counties, that said “Pregnant? Don’t want to be? Learn more at Mayday.Health.”
The attorney general’s office opened an investigation in January after the gas station ads appeared. The complaint states Mayday’s website “does more than simply provide information – it facilitates, encourages and is even integral to the distribution of abortion-inducing drugs into Kentucky through the mail, a criminal act and class D felony.”
It further argues the ads give the false impression that the drugs can legally be delivered to Kentuckians by mail.
Coleman is seeking a court order blocking further advertisements in the state and civil penalties of up to $2,000 per violation.
Responding to the suit, Mayday Executive Director Leo Raisner said, “We look forward to defending our First Amendment protected work in court — and winning, like we have against similar efforts to suppress our speech.”
Kentucky’s 2022 law was enacted to stop the mailing of abortion-inducing drugs after the U.S. Supreme Court returned abortion policy to the states. Pro-life advocates have documented ongoing efforts by out-of-state groups to market the drugs to Kentucky women and girls through ads and online platforms, presenting chemical abortions as simple and private while bypassing state protections for unborn children and women.











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